How to Do an SEO Audit as a Beginner And the Tools to Use

For page-specific insights, SEO.com provides a fast and convenient option. Enter your URL and the SEO audit tool will generate a score, plus optimization ideas for improving your URL’s search engine optimization. An SEO audit identifies problems that prevent pages from appearing in search results. An SEO audit helps achieve higher rankings, more website traffic, and greater user engagement.

Such clean-ups contribute to boosting your website’s visibility in search engines, growing traffic, and generating more leads. However, we were always able to recover and grow after traffic declines because we were really diligent about auditing the stuff that was causing the decline. Want to improve your website’s ranking in search engine results pages (SERPs)? A robust set of search engine optimization (SEO) tools can help you with tedious SEO tasks and streamline your processes. A website audit tool may also check your page authority, which is a score that predicts how well a page will rank on SERPs.

Note that AI tools may hallucinate and generate incorrect information. Verify any information you get from AI tools before using them. It also tells you the good characteristics of the page for ranking, so you keep them as is. This free SEO tool lets you look at the search term’s popularity per region and other related search queries on Google.

Doing periodic audits on websites draws a direct line to organic traffic, securing rankings, and increasing revenue. It can analyze your site’s backlink profile and troubleshoot its indexing issues. You can also use its keyword research tool to discover the keywords searchers use.

How do I choose the best SEO audit services provider?

If there are issues with your JavaScript, Google (and potentially your users) won’t be able to see your pages properly. When you do, you can improve your rankings in search results. Go through and fix each of these issues to improve your website’s performance. You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue. So you can stay on top of future issues before they hurt your organic search performance. The entire point of this SEO audit is to improve your website’s performance.

However, rendering delays (from minutes to weeks) and limited resources can prevent important content from getting indexed. JavaScript adds great interactivity, but search engines (even as smart as Google) often struggle to process it reliably. After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. For example, if you want to capture People Also Ask placements, identify common SEO Anomaly questions Google is showing in the PAA box.

While most people optimize content and backlinks, I dug deeper into how users interacted with the site after landing on it. We created a detailed guide that outlined the types of problems they fix, packed with helpful insights and practical tips. Each section in the guide linked to more fleshed-out individual pages that were designed to actually help users.

Google Page Speed Tool: best for speed insights

For example, if you sell pellet stoves for mobile homes and RVs, the keyword, “mobile home pellet stove,” is probably valuable to your company. Your report also provides insight into the performance and usefulness of those keywords. For example, maybe you rank well for a keyword, but it drives almost no traffic to your website. That may result in your team optimizing for a different keyword that offers more valuable traffic. The goal of auditing your site’s user experience (UX) is to identify friction points and optimize them so users can effortlessly find what they’re looking for. Strong backlinks from reputable sites can boost your rankings, while poor quality links (or a lack of links) might hold you back.

• I took three different types of content and ran them through the tool.
• These types of tasks may not require huge time or budget investments but can deliver meaningful results.
• Afterwards, I added alt text to all other images that were missing it.
• Throughout the process, you will work with various team members at OuterBox and we’ll truly get to know your business.
• Note that AI tools may hallucinate and generate incorrect information.

Along with that, it displays all the top SEO issues within your site. When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report. It offers an opportunity to tell Google and the other search engines which pages on your site you want to be crawled and indexed. The robots meta tag lets you use a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results.

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It can help your business, as well as your account manager, spot areas for improvement, which can lead to significant changes in your online visibility. It examines the speed of your website, as well as identifies ways to improve your site’s speed. A faster website can have a tremendous impact on your company, as a one-second speed boost can increase conversions by seven percent. SEO is the foundation of a competitive, results-driven digital marketing strategy. That’s why an SEO audit can uncover improvements for not only your SEO but also your related tactics.