On-Page SEO: The Definitive Guide + FREE Template 2025

The website owner, marketing team, or other administrators fully control these SEO Anomaly elements. The Seobility SEO checker analyzes if your website meets criteria search engines use to determine your website’s ranking in search results. On-page SEO services are search engine optimization services that optimize your website to improve its visibility in search results on Google, Bing, and other search engines.

On Page SEO Optimization Definition, Importance and Strategies

Use Semrush’s On Page SEO Checker to check if your title tags contain target keywords and if there’s any keyword stuffing. Use heading tags throughout your content to break it up and make it more readable and skimmable for users. In order to show your website in search engine results pages (SERPs), Google has to know what your page is about.

The individual SEO score of your website indicates how well the web page complies with search engines’ quality guidelines. One can roughly say, that if the score is higher than 80% it means that the web page is already well-optimized whereas a score below 80% shows that there’s still room for improvement. If the score is below 30% there are severe errors and SEO issues on your website you should definitely deal with. Domain authority helps search engines determine how much they can trust your website. The determining factors for domain authority are things you can’t influence.

When you have links to related content to provide more context or information on a topic, people are likely to click on them to learn more. Create pages that are optimised for relevant keywords and then group them together so searchers (and Google) can find them. For links and guest posts, and some social media signals, you will need other people to organically help you or agree to do so once you reach out to them. Researching and analyzing your website is an important part of our process. You know your own site and industry better than we do, and we’re the on-page SEO experts. We help you rank at the top of the search engine results pages using a collaborative effort that merges business and SEO data to formulate a plan.

Optimizing HTML Elements

Rich snippets are enhanced search results that provide additional information beyond the typical meta description. I recommend doing an SEO audit on your site to find pages that don’t have a meta description. External links to related pages can help Google figure out your page’s topic. It also shows Google that your page is a hub of high quality content.

Even though Google says that it’s okay to use AI content, they’re also well-known for flipping their stance at any moment. Your goal is to show Google that your content is written by trustworthy and experienced experts who know what they’re talking about. Think of E.E.A.T as a set of quality criteria that Google uses to assess your content’s quality, reliability and trustworthiness. Ensure that you have timestamps on your pages the reflect when the content was last updated. This means that Google (and your readers) cares about how up-to-date your content is.

Search results located below the map pack are called localized organic results. NAP (name, address, phone) citations are online mentions of your business that display your business name, address, and phone number. Usually, UX improvements should be applied to the entire website, not just webpages.

Though they’re not considered a ranking factor, they’re an essential aspect of on-page SEO as they help improve click-through rates. Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site. Backlinks help search engines determine which pages are more important across the internet. Internal links help search engines understand which web pages are most important within your own site. It also aligns with voice search queries and mobile-first indexing.

• We have a team of over 500 experts ready to help you optimize your site for search engines.
• This increases the time users spend on your site, boosting engagement metrics.
• This metric shows the percentage of users who leave without engaging with your page in any way.
• The most effective internal links are links to related content—with descriptive anchor text.

Columns S and T allow you to note which visual elements need to be added. When adding an image to a page, be sure to include a descriptive file name and image alt-text. If you need to create new meta descriptions, do so in column M of the template. By doing this, you’ll be able to go more in-depth and provide more detailed information about that topic. This also means that you are only optimizing for one keyword per page, meaning you have a greater chance to rank for that keyword. Review your current URLs, page titles, and meta descriptions to see if they need updating.